Celsius Industries: A different kind of VC

Celsius Industries are a green VC investing in mid-stage start-ups, the ones often overlooked by investors. They came to us needing a name, a story, and a look and feel to help take them to the next level.

I took part in a naming workshop alongside a Senior Strategist. We also conducted a round of research to help them find what resonated with their brand and used these findings to develop their positioning.

Off the back of this, they landed on a new name (Celsius Industries) and a clear way of talking about what they do to businesses, giving them the tools to stand out in a crowded VC landscape.