iQ: Best Year Yet (and beyond)

iQ were coming off the back of their 'Best Year Yet' campaign and wanted to take it to the next level. They also needed internal training videos, but not the usual boring kind that no one watches.

Working with a Senior Strategist and Senior Designer, we conducted a workshop with the iQ team to identify areas of growth for the BYY campaign and discuss how to turn it into a core brand asset. More excitingly, we developed ‘The Obsessives’, a video concept spotlighting the people who make iQ great, complete with Wes Anderson-style scripts, which I voiced over.

The result: internal training videos that were a huge success with the iQ team, and a BYY rollout that brought in record numbers.