Sum People: Making space for brilliance

Sum People work with c-suite clients and stakeholder teams to build trust, resilience, and unlock potential. They do this by creating space for the kinds of breakthroughs people spend years chasing. The challenge- how do you explain something intangible?

I conducted competitor and sector research, working with a Senior Strategist to pin down their niche: it's about the spaces between, not the things themselves. We developed their positioning and wrote a condensed offer that would get the attention of the people they were looking for. I also wrote their website copy and introduced their team in a way that felt human, not corporate.

Sum People rolled out their new brand and built their client base with a whole new host of c-suite individuals looking for change.